Branding is NOT about creating a pretty logo or a tagline for your organisation; that is your brand image.
Branding is an experience your customer undergoes:
- the stories told by your customers to those around them
- the values you have created through
- the memorable events
- the offering that fixes customer problems; and
- re-connecting communities and joining the dots of society
In this book, I shared how you create a brand worth sharing, quoting a few Malaysian organisations you can reference to create a Brand that sinks into your customer's hearts.
148 pages, Paperback