Strategic Behavioural Insights for Brands, Marketing Teams & Organisations
This retainer is designed for organisations seeking a deeper understanding of consumer behaviour, emotional decision-making, and audience psychology through the integration of behavioural analysis, consumer insights, and graphology.
By combining principles from consumer psychology, behavioural observation, and handwriting analysis, the retainer provides brands and marketing teams with a unique qualitative layer of insight into how consumers emotionally respond, connect, decide, and engage.
This engagement is suitable for:
- Brands seeking deeper emotional positioning
- Marketing teams developing consumer-centric campaigns
- Organisations exploring behavioural and audience insights
- Product and brand teams looking to better understand emotional triggers, perception, and decision-making patterns
What the Retainer Covers
The Behavioural & Consumer Insights Retainer provides up to 100 hours of monthly strategic consultation and behavioural insights engagement, which may include:
- Consumer behaviour analysis and behavioural interpretation
- Emotional and psychological audience profiling
- Handwriting-based behavioural insights and qualitative assessments
- Consumer communication and messaging insights
- Brand perception and emotional positioning discussions
- Behavioural observation and audience interpretation
- Strategic consultation sessions with marketing and management teams
- Insight discussions for campaigns, branding, positioning, and communication strategies
Consultations may be conducted via:
- Video meetings
- Phone consultations
- Local on-site sessions within Singapore
Handwriting & Behavioural Insights Analysis
The retainer includes:
- Analysis of up to 200 handwriting samples monthly
- Behavioural observations and insight reporting
- Consumer-oriented graphology interpretation reports
Additional handwriting analysis and reporting beyond the allocated scope are chargeable separately.
Investment
SGD 20,000 per month
Additional consultation hours beyond the monthly allocation are available at:
SGD 200 per hour
Additional handwriting analysis reports:
SGD 150 per report
Payment Terms
- Monthly retainers are payable in advance prior to project commencement.
- Unused consultation hours may be carried forward to the following month (up to 20 hours).
- Overseas on-site engagements outside Singapore are subject to additional travel and accommodation costs.
Who This Is For
This retainer may be relevant for:
- Marketing and branding teams
- Consumer insight departments
- Agencies and strategic consultants
- Luxury and premium brands
- Behaviour-focused campaigns
- Organisations seeking qualitative behavioural perspectives alongside traditional research approaches
Explore Related Insights
Handwriting Analysis & Consumer Behaviour Case Studies
Explore behavioural case studies connecting handwriting analysis, emotional decision-making, consumer psychology, and marketing insights.
Consumer Behaviour Through Graphology Insights (eBook)
A visual and behavioural guide exploring customer emotions, trust-building, perception, and buyer behaviour through the lens of handwriting analysis and consumer psychology.
Contact
For proposals, collaborations, or consultation enquiries:
S.SULIANAH, Grapholistic International
Graphologist | Behavioural & Consumer Insight
✆ +65 8200 8775